Global Travel News

A Little Incentive Goes a Long Way

Hong Kong, Hong Kong SAR, May 31, 2021 / TRAVELINDEX / With the right email marketing campaign, a hotel can thrive in an industry characterised by cutthroat competition, according to Dr Daniel Leung and Ms Megan Tsou of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University. Drawing on the experiences of real-life Chinese consumers, the authors provide pioneering…


First published at – Global Travel News